Five steps. You can stop after any of them and keep what you have.
No stage exists to create paperwork. Each one ends with something in your hands that has value even if we never speak again.
Call
Video or phone. You describe the problem. We ask questions, some of which will be about your business rather than your software. By the end we will have a rough shape, a rough range, and an opinion on whether this is worth building at all.
Gate 01
What you get. A written summary within two working days: what we understood, what it would probably take, and any reason we would advise against it.
Blueprint
Paid work that turns the idea into something buildable. We map the process, draw the screens, decide the technical approach and identify what could go wrong. Where an unknown could move the price, we test it now rather than discovering it in month two.
Gate 02
What you get. A written specification, screen designs, a technical plan, a fixed build price and a delivery schedule. All of it is yours. If you take it to another developer, the documents are complete enough to build from. That is intentional.
Build
Work runs in two-week slices. At the end of each one there is something you can open and use, so you give feedback on the real thing rather than approving a document. Scope changes are normal, and each one gets a price and a schedule impact before it is accepted. The number never moves without your agreement.
Gate 03
What you get. A working link every two weeks, a short update on what moved, and access to the code repository throughout. Nothing is hidden until the end.
Launch
We deploy and test on real devices, run accessibility and performance checks, and walk your team through the system. Store submissions, DNS, certificates and monitoring are set up and verified.
Gate 04
What you get. Deployment documentation, recorded walkthroughs for your team, and a system written so that another developer could pick it up.
After
For 30 days after launch, anything that does not work as specified gets fixed at no charge. That is not a warranty with fine print. If it is broken, we fix it. After that you choose: a monthly support plan, ad-hoc work at an agreed rate, or nothing.
Gate 05
What you get. A stable system and a decision that stays yours. No automatic renewal, no lock-in, no fee for continuing to run software you already paid for.
Four shapes of engagement.
Every engagement is quoted individually after a conversation, because scope is what moves the number. What we can show you up front is the shape of each engagement, including what it deliberately excludes.
| Shape | Includes | Excludes | Wrong for you if |
|---|---|---|---|
| Advisory day | A full day on your problem, plus a written note of what we would do and why. | No code, no designs. | You already know exactly what to build. |
| Blueprint | Written spec, screens, technical plan, fixed build price, schedule. Portable to any developer. | No production code. No infrastructure setup. | The project is small enough to quote in an afternoon. |
| Build | Fixed price agreed before we start, paid against delivered slices. Launch and 30 days of fixes. | Content writing, paid advertising, hardware. | You need eight people in parallel to hit a hard date. Hire an agency; we will say so. |
| Support | Patching, dependency and platform updates, monitoring, backups, a stated response time. | New features. Those are quoted separately. | You have your own developer who already owns the upkeep. |
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There are no lock-in contracts and no licence fees on your own software, and the first call costs nothing.
Tell us what is not working.
A process held together by spreadsheets. An app that should exist. A pile of documents someone types out by hand. Describe it in a few sentences and we will tell you what it would take to fix, or whether it is worth fixing at all.
The first call costs nothing.